About AI Ready Web Designs™
I’m Alastair Cassie. I set up this agency after having to teach myself web design and AI digital strategy when traditional agencies told me my existing business website requirements were “too complicated”, and they didn’t have the capacity to keep up with the warp speed at which generative AI and search were changing.
Before web design
The wine trade
Computers didn’t feature much in my French and Management Studies degree back in the early 90s, but from the time I started working in the corporate wine trade, I found myself inquisitive enough to help reprogram stock management systems when my main job was flying around the world sourcing, blending and marketing wine.
The pivot
After the global pandemic and the wine trade started restructuring, I set up an alcohol moderation coaching practice advising habitual drinkers how to cut back without having to quit. At this point, I needed to develop websites, but I hit a brick wall: traditional agencies just weren’t prepared for someone creating a new niche without an established playbook or templates, and with the added goal (complication for them) of fully integrating the latest AI search protocols.
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Around the same time, it didn’t come as much of a surprise when I was diagnosed with ADHD (I subsequently became an Ambassador for ADHD UK). Suddenly, I had a permission slip for late-night deep dives and rapid learning, and an understanding of why project work, problem-solving, and pattern-spotting suited me.
How I learned
Trial and error. A dogged determination. Courses from Google, Meta, HubSpot, and Stanford University. And most importantly, by not trusting AI for the right answers.
It turns out I had a talent for designing websites and built 10 before I started getting approached by others to build AI-ready websites for them too.
How I work
My approach to website creation is pragmatic:
- Business strategy and goal-focused
- Strictly no AI slop content
- Original code built pages, not templates
- Build for AI search from the ground up
- Traditional SEO done in plain English, not lazy keyword stuffing
- Key content of schema and llms files written manually, no automation
Website creation and continued SEO and AEO support doesn’t have to be complicated.
There is a good reason I am glad I haven’t spent 20 years in this industry and all its baggage; there needs to be a fresh approach to succeed in this new environment.